B2b ecommerce, features of e commerce, electronic commerce
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- Last month witnessed the most epic shopping haul from Amazon in the form of Amazon Prime days. Amazon prime days are one of the most awaited events of the year especially for ecommerce addicts who are always eyeing on the best offers to make purchases. However, this time Amazon not only set an example in terms of expert deals and engagement as a result of it but it also grabbed massive eyeballs in the martech sector for the marketing strategy that they opted. Amazon prime days were hosted globally and saw a massive surge of sales. While such an amazing haul was a trendsetter to other E-commerce platforms, it has also managed to ravage the trending martech and pertaining Marketing arena by dawning many hats at the same time. Let us quickly dive into some facets of its Marketing that bees in the news ever since the huge success that was the Amazon Prime Day: 1. Influencer Marketing Amazon took its influencer marketing a notch higher by subdividing continents and approaching only.
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