• Contextual Targeting: The Answer to Brand-Safe Ad Environments?

  • Contextual Targeting: The Answer to Brand-Safe Ad Environments?
  • Tim from Silverbullet explores contextual targeting in the Adtech space & dissects the role of the same in the life of a savvy digital marketer & advertiser. Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers now need to deliver more personalised campaigns, in real-time and at scale More importantly, they need to demonstrate empathy and present their messaging in brand-safe environments. This is where the power of contextual targeting comes into play. Contextual targeting is a way to target relevant audiences using keywords and topics derived from the content around ad inventory, that doesn’t require a cookie or another identifier. Here are some of the key benefits of contextual targeting, and why it’s a must-have for any savvy digital marketer or advertiser. 1. Can provide context beyond text Truly effective contextual targeting engines are able to process all types of content that exist on a page, to give true 360-degree guidance
  • (Use contact form below)

Related ads

We help entrepreneurs and investors to establish their businesses in Dubai and the...

4000

USD

“Dahua is honored to support a renowned charity that is making a profound impact...

;

Contact Address : 546 W 188th St, suite 322, New York, NY 10040 Phone: 917-809-4123...

;

MOST POPULAR

Our hotel offers a very beautiful designed rooms like Deluxe Rooms, Ac Rooms, Luxury...

;

Laxmi Sales Corporation is manufacturer and supplier of black board. These boards...

;

Prada handbags, Shop the latest authentic Prada handbags purses, messenger and leather...

;
Formular de contact
  • Your Email:
    Your Name:
    Message:

Comments