Google Analytics 4 Is Here – Is Martech Ready To Live It?
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- Google recently launched the fourth version of its analytics & we can’t stop raving, catch this exclusive all-feature prognosis edition from Martech Cube. Analytics has become the most important tool for marketers as well as businesses. Today, it is being increasingly used in defining crucial marketing strategies. As soon as we hear the term analytics the first things that strike our mind apart from Data Analytics, Marketing Analytics, Business Analytics, etc. is ‘Google Analytics’, a tool that has evolved as a loyal companion of millions of businesses and helped them in understanding the preferences of the customers and developing better Customer Experience. Recently, on 14th October 2020, Google introduced updated Google Analytics also dubbed as Google Analytics 4, with powerful new features. The new version of Google Analytics has Machine Learning(ML) at its core with an aim to provide new ways to monitor and track key data trends, and alert marketers and business owners to new
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