Martech Interview with Steve Yi on Marketing Strategies
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- Martech Interview with Steve Yi on Marketing Strategies Co-Founder & Chief Executive Officer of MediaAlpha, Steve Yi talks in interview with Martech on Marketing Strategies about programmatic platform for performance marketers and increase operational efficiency for start-ups. We knew that if we could build a transparent platform that allowed these insurance carriers to target their best prospects, the biggest names in insurance would want to work with us. About Steve Yi - Steve Yi is the co-founder and CEO of MediaAlpha, the leading provider of marketplace solutions for vertical media. MediaAlpha’s technology creates efficient, transparent marketplaces for the programmatic buying and selling of vertical search media. https://www.martechcube.com/martech-interview-with-steve-yi-on-marketing-strategies/
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